Our Process

We partner with drug companies and market research organizations to get a baseline read on what physicians say they would like to see from a new drug within their specialty.

We partner with drug companies and principal investigators to design clinical trials with optimized endpoints and measures that consider the future marketing of their drug.

We partner with drug companies to write prescribing information, package inserts, and summaries of product characteristics that optimize language for promotional messaging based on the protocol.

We produce a package of materials to be handed off to the marketing team that can include insights, suggestions for promotion, and even suggested messaging.